Tiếng ViệtVietnam’s paint market with extremely diverse strong differentiation has made customers encounter a lot of difficulties in choosing a reputable, quality and class paint brand. So, how is the Vietnamese painting market dividing and what is a reputable paint company that customers can trust?
Overview of Vietnam’s paint market today
Currently, Vietnam’s paint market has more than 60 enterprises specializing in producing and trading houses. The increase in paint brands is increasing from the phenomenon of real estate market increasing. Real estate flourishes, the works are growing more and more, the demand for house paint is increasing.
However, the increase of Vietnam’s paint market is double -sided.
Firstly, customers will have the opportunity to access a variety of supply and unleash choice of the product that suits the needs. Secondly, customers will be lost in the “paint brand” that does not know which paint to choose is quality.
In particular, if looking back at the paint market in Vietnam in the past year, it can be seen that the paint market has been divided into many groups. The demand for customers’ paint also changes in a positive way.
The economy is growing, the people’s lives are increasing, the psychology of Vietnamese people gradually no longer think of cheap use. What customers are interested in and towards now are quality paint products, durable color over time. Therefore, the products of poor quality paint, paint or fake, painted paint easily colored, easy to mold, broken … have gradually fallen from the fierce competitive market. In contrast, quality paint products, good price have gradually created trust and increasingly developed strongly.
It can be said that 2017 is a year where quality and prestigious paint brands have achieved a lot of success. At the same time, the market has also eliminated the poor quality paint lines, not durable.
How will the trend of differentiating Vietnam’s paint market in 2018?
According to the evaluation based on the current demand for customers, we think that the paint market in 2018 and the following years will continue to be stronger and deeper. Especially this differentiation will be based on the criteria: Quality.
If classified in terms of paint quality, color fastness, etc., the Vietnam Paint Market 2018 can be classified into the following paint groups:
1. The top quality paint group, class, durable and luxurious
The group of water paint has peak quality, good color fastness and luxurious color, modern is the paint group that many customers are aiming for. Because the use of top, class, durable paint lines will bring customers a lot of benefits such as:
– Demonstrate the level: A project painted by high -class high -class house paint products will be the way the investor shows the level of the construction work and shows the level of yourself.
– Improve the aesthetics of the house: High -class paint lines often have very standard, beautiful and diverse paint colors. The colors of the grade -level paint are also meticulously calculated to bring the “quality” colors to help enhance the beauty of the house.
– Save the cost and effort: Perhaps you will feel a bit contradictory! Because most of the high -class paints have a high price. So why do we say that buying high -class paints will help customers save costs? You need to know that the top paint lines such as UTU paint line, this is a high -class paint line with very high color fastness, very durable and luxurious color. Therefore, you will not need to spend more costs and effort to repair the project.
If the brand is ranked high -class paint, very durable color today can include UTU paint line – this is one of the paint products produced in accordance with the current trend of customers’ needs: class, durable, luxurious. This paint line is manufactured on UTU C technology – a technology that brings the most durable paint product today. In particular, UTU paint has also been highly appreciated by many painters for quality.
2. Stable quality paint group with affordable price
If considering the division of Vietnamese paint market based on the needs of customers, the paint group has a stable quality with affordable prices is also a group of paints that are quite popular with many customers. This paint group has the advantage:
– The price is affordable, not too high, suitable for the needs of mid -range buildings, without high requirements in terms of aesthetics and color fastness.
– Paint quality is stable, color fastness, paint surface is not too beautiful and luxurious.
It can be mentioned that some brands of popular paint today such as Kova paint.
However, if the customer puts a heavy price problem, does not require high color fastness and class elegance, it is absolutely possible to choose the paint lines in this group.
3. Cheap paint group, poor quality
This paint group is usually sold at a very cheap price but the quality is also very poor. The color usually fly, peeling very quickly and the paint color is not standard. Therefore, this paint group is now gradually being stuck and being eliminated by the market.
4. Paint group has many utilities when buying paint
This is also a trend of differentiation of Vietnam’s paint industry today. Paint products in this group often have many utilities when buying paint. Meaning that customers buy paint will be much more convenient because at the agents selling these paint lines are all granted the paint machine. It can be mentioned that some famous paint brands in this group are: Dulux paint, Jotun paint, Mykolor paint, Nippon paint, Jicapaint paint, ….
However, the disadvantage of paint products in the utility group is:
– The paint color will not be durable because the paint -colored machines are granted to agents that often use very weak paint crystals, much weaker than the bulky alcoholic colors at the factory (need new high -color phase techniques to operate standard and accurate).
– In particular, the agent will also be easy to swap paint, mix paint and fake paint because it is allowed to make the paint color itself. Therefore, causing discreditation for customers.
Thus, it can be seen that the Vietnamese paint market has strong differentiation. This division is entirely based on the actual needs of customers. Vietnam paint market focuses mainly on reputable and quality paint companies such as UTU, Kova, Dulux, Jotun, Jicapiant. Each company has its own strengths and weaknesses. The Kova, UTU paint line has limitations on the utility that buys paint not as fast as Dulux and Jotun paint is not to be granted the paint color machine for the paint dealer at the paint dealer. But Utu and Kova paints have the advantage of very durable paint. For Jicapaint paint of Japan Group, the best quality advantage according to Japanese technology, with new exclusive paint product lines with outstanding features such as Jicapaint mosquito repellent products, lotus -waterproofing waterproof paint, Jicapaint ship paint, anti -Ha paint, … thanks to quality paint products, good price Jicapaint has gradually created strong and stronger development.
Especially, the Vietnamese paint market witnessed high quality paint brand such as UTU paint is increasingly being trusted by customers because of the high quality and color fastness. Hopefully, the above sharing will help you get an overview of the painting market and identify the paint brand that suits your needs.